Real NAD+ support requires real research. We do both.
Discover the patented NAD+ booster backed by 35+ human clinical studies, 400+ published scientific studies, and accepted by the world’s most rigorous regulatory bodies.
Backed by 25 years of research & innovation
For 25 years, we have been at the forefront of cellular science, contributing to discoveries that support your ability to live well.
THE SCIENCE BEHIND NAD+
Every cell in your body is fueled by NAD+
Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age and lifestyle stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.
MEET OUR STAR SUPERNUTRIENT
The #1 NAD+ booster**
Discover Tru Niagen, a supplement backed by decades of research and clinically shown to increase blood NAD+ levels, supporting your cellular health.
Powered by Niagen®, our patented form of nicotinamide riboside, Tru Niagen is a well-researched and efficient NAD+ precursor, helping you maintain your health.
Choose your NAD+ booster
Experience the benefits of increased NAD+ when you start your subscription today.
Take it from our Tru Believers
"It's made all the difference in the world. In every aspect of my health… I feel better now at 70 than I did at 50. Seriously."– Iris, 70 years old, Verified Customer
"I feel like I am getting my youth back… I can actually feel it working. I’m an active trail runner, skateboarder, snowboarder, and mom, and take 2 Tru Niagen capsules daily."- Verified Amazon Customer
"I was skeptical at first but I gave this product a month of use; then a month without to really make sure that the feeling I had was not a placebo of any sort! Happy to say I was able to tell difference ASAP... I felt great."- Jeremiah Thomas, Verified Customer
“I am 66 and my wife and I have taken Niagen for 10 years and are both physically in better shape now than when we started. We see many people our age who are starting to decline and feel that we are not seeing that in our own lives. The Niagen experiment is working for us and we have no plans of stopping.”- Kelly C, 66 years old, Verified Customer
“I have been taking this product for about a year and a half, and I have to say it has given my quality of life a big boost! What a difference it makes for me.”- Lisa M., Verified Customer
