Tru Niagen

The leaders in global NAD+ research

The #1 NAD+ brand³, clinically proven to increase NAD+ safely and effectively for your best health.

Backed by 25 years of research & innovation

For 25 years, we have been at the forefront of cellular science, contributing to discoveries that support your ability to live well.

30+

Human Clinical Studies

2

Nobel Prize Winners

50+

Patents

400+

Published Scientific Studies

275+

Global Research Collaborations

THE SCIENCE BEHIND NAD+

Every cell in your body is fueled by NAD+

Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age and lifestyle stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.

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MEET OUR STAR SUPERNUTRIENT

The #1 NAD+ booster**

Discover Tru Niagen, a supplement backed by decades of research and clinically shown to increase blood NAD+ levels, supporting your cellular health.

Powered by Niagen®, our patented form of nicotinamide riboside, Tru Niagen is a well-researched and efficient NAD+ precursor, helping you maintain your health.

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Our advanced NAD+ booster

Tru Niagen®

Our bestselling minimum recommended daily serving is clinically proven to increase blood NAD+ levels, which helps support cellular energy and repair.

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Cellular Health

Increases blood NAD+ levels to support cellular health.

Brain*

NAD+ helps support cellular energy and repair.

Heart*§

NAD+ helps support biological function.

Muscle*

NAD+ can support healthy tissue formation.

Lifestyle Stress Management*‡

Daily stressors can deplete NAD+. Replenish NAD+ to support your health.

"Niagen, ChromaDex’s patented nicotinamide riboside product, is one of the most well-studied, carefully controlled dietary supplements, and indeed, a gold standard in the industry."

Roger Kornberg, PhD

Nobel Prize Winner in Chemistry and ChromaDex Scientific Advisory Board Chairman

"Tru Niagen stands out as the leading, gold-standard NAD+ supplement... crucial for maintaining cellular resilience, energy metabolism, and overall cellular repair. Further, it features patented nicotinamide riboside (NR), which is the most efficient NAD+ precursor available."

Dr. Jim LaValle

Clinical Pharmacist, CEO of Metabolic Code Enterprises, and former ChromaDex Consultant

"Disturbances in NAD+ coenzymes can leave tissues unable to repair themselves, generate energy, and perform their normal homeostatic functions. In many conditions of metabolic stress, the genes that convert NR to NAD+ are up-regulated, which provides unique value over all other NAD+ precursors."

Charles Brenner, Ph.D., ChromaDex’s Chief Scientific Advisor

Alfred E Mann Family Foundation Chair in Diabetes and Cancer Metabolism at City of Hope National Medical Center

"With the clear preclinical benefits of NR observed in the brains of mice, I look forward to future clinical trial findings from testing in human subjects. In the meantime, the known ability of NR to enhance mitochondrial function and cellular energy makes it a top choice for my personal daily regimen."

Dr. Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University Director, Genetics and Aging Research Unit, Massachusetts General Hospital

FEATURED IN

"It's made all the difference in the world. In every aspect of my health… I feel better now at 70 than I did at 50. Seriously."

– Iris, 70 years old, Verified Customer

"I feel like I am getting my youth back… I can actually feel it working. I’m an active trail runner, skateboarder, snowboarder, and mom, and take 2 Tru Niagen capsules daily."

- Verified Amazon Customer

"I was skeptical at first but I gave this product a month of use; then a month without to really make sure that the feeling I had was not a placebo of any sort! Happy to say I was able to tell difference ASAP... I felt great."

- Jeremiah Thomas, Verified Customer

“I am 66 and my wife and I have taken Niagen for 10 years and are both physically in better shape now than when we started. We see many people our age who are starting to decline and feel that we are not seeing that in our own lives. The Niagen experiment is working for us and we have no plans of stopping.”

- Kelly C, 66 years old, Verified Customer

“I have been taking this product for about a year and a half, and I have to say it has given my quality of life a big boost! What a difference it makes for me.”

- Lisa M., Verified Customer